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Business Plan Checklist

I thought it would be useful to have a Business Plan Checklist as business people always want a business plan.  It demonstrates to others that you’ve carefully thought through all the options and possibilities and completely understand exactly what needs to be done. It also is a useful ‘yardstick’ that you can refer to as you’re on your business journey. Others like some entrepreneurs think that business plans are outdated. Sometimes they are a necessary evil when asking for funding from venture capitalists and business angels. You’ll find that the Business Plan Checklist below is a comprehensive list from which you can decide what to include or exclude.

Section 1 – Executive Summary

  • The purpose of the document and its intended audience
  • Summary of current headline figures:
    • sales
    • profit
    • staff
  • Ownership of the business
  • Timescale of plan
  • Products and Services and their unique selling points (USPs)
  • State any funding requirements and source of those funds

Section 2 – Company Information

  • When did the business started?
  • Key milestones in the company’s history
  • Vision
  • Mission
  • Objectives
  • Ownership of the business

Section 3 – Products and Services

  • Description of each product or service:
    • Unique selling points
    • How does it compare to the competition?
    • Timescale and cost estimates before ready to go to market

Section 4 – Markets, customers and competitors

  • Describe the target markets in detail:
    • Current and future trends
    • Growth
    • Numbers
    • Show market demographics
  • Your Business Customers:
    • How many?
    • Names
  • Competitive Analysis

Section 5 – Marketing and Selling

  • The make up of the sales team
  • Pricing policy
  • Promotional activities
  • Distribution channels
  • For each product/service, describe how it is:
    • positioned
    • priced
    • placed
    • promoted
    • sold
  • Sales forecast
  • State how are customers cared for
  • How are new prospect opportunities generated?

Section 6 – People and Organization

  • Organization chart
  • Key management team
    • role
    • name
    • experience
    • education
    • qualifications
  • Recruitment requirements to meet business plan aim
  • Training and development plan

Section 7 – Operations

  • List targets and milestones
  • List key change projects
  • Any scaling and output limitations?
  • Location and Facilities

Section 8 – Financial Forecasts

  • Key Ratios
  • Forecasted profit and loss statement
  • Forecasted balance sheet
  • Forecasted cashflow statement

Section 9 – Appendices

  • List of patents and trademarks
  • Detailed bios on the management team
  • Audited accounts
  • Market research evidence

About Joanna

Checklistables.com Co-Founder

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